Its time for a vacation! Pack your bags now, and let Unpacked get you there.
The purpose of this project, was to create a viable travel website and company capable of reaching market. Wire framing, research, and a multitude of process work would be needed to arrive at an apt website design solution. This project needed to demonstrate originality in an over-saturated market. The final design must be AODA/WCAG compliant in it's design and appropriate French translation would be needed for all aspects of the website to ensure various usability standards and practices for a Canadian launch.
- Creation of a travel website company.
- Wireframing and iterative design approach.
- Brand assets including logo, wordmark and company synopsis.
- Minimum 4 webpages showcasing different layout/structure and maintaining a high-fidelity final design capable of being launched into market. Broken down into 1 landing page, 2 content-driven pages and 1 checkout or booking page.
Research into competing websites, brands, layouts, and functions established a strong foundation, focusing on travel behaviors across different age groups. Insights from this research informed the creation of “Unpacked,” a brand designed to address gaps in the market and prioritize a streamlined user experience. Its logo and wordmark evoke a luggage handle, reinforcing ease and accessibility for travelers. Using psychological design principles, the platform simplifies the travel process by reducing complexity and integrating bundled travel and hotel services into one efficient experience.
Lead designer & creator: Greg Gulyas
Software: Illustrator, Photoshop, Indesign.
There is a lot to unpack with this project. The website uses hierarchical layouts, grids, and strong information design while adhering to WCAG and AODA guidelines. A bold, simple hero image captures attention, with key information placed in the header and footer. The user flow remains clean and unobstructed, resulting in a functional and interactive experience. By prioritizing simplicity, whitespace, and minimal steps, the design enables easy navigation and engagement. Overall, Unpacked emphasizes clarity and usability, balancing form and function for its users.
Reach out to me at greg.gulyas@hotmail.com to discuss project scope, or alternatively if you are looking for some consultations on how to achieve your ideas, or if you wanna just chat, thats cool too!
