A large philanthropic group project focused on revitalizing the D'Esterre Seniors' Centre Association!
The d’Esterre Centre project involved developing a comprehensive branding and marketing strategy to strengthen the organization’s identity, increase engagement and handle long term survivability. Through collaborative in-depth research and audience analysis, a new logo and versatile branding system were created, reflecting the centre’s local identity with dynamic elements like water and waves. The marketing plan focused on cost-effective solutions, including easy implementation across various media, ensuring long-term sustainability. The project delivered a cohesive strategy that supports the organization’s goals of increased revenue and outreach, with a scalable system adaptable to future growth.
- New logo design and branding system.
- Marketing plan/campaign.
- Website revitalization.
- In-depth research on environment, marketing and funding strategy along with audience, demographic, and analysis.
- Various print and digital media assets and deliverables.
- Project timeline, workback schedule, and cohesive organization.
- Alternative branding/marketing solution and guideline for additional certainty.
The d’Esterre Centre project followed a collaborative, research-driven process, beginning with environmental scanning and audience analysis to identify growth opportunities. These insights informed the development of a new, cohesive brand identity designed to be dynamic, adaptable, and scalable, while addressing the challenge of maintaining consistency across multiple designers. The team worked closely throughout, providing continuous feedback, exploring multiple iterations, and developing a targeted marketing plan focused on social media engagement. Workback schedules ensured efficient time management and timely delivery. Ultimately, the project aimed to create a flexible, cost-effective branding system that supports both immediate growth and long-term success.
Co-designer: Greg Gulyas
Team members/designers: Avneet A, Ira A, Mercedes T, and Yomna I.
Software: Illustrator, Photoshop, InDesign, Monday.com/Microsoft Excel, Premier Pro.
The final design solution of the d’Esterre Centre project successfully achieved a cohesive and adaptable branding system that aligns with the organization’s goals and values. Through careful research, collaboration, and iterative design, the new logo and branding elements provide a fresh, dynamic identity that reflects the centre’s current local heritage, historical background and mission. The marketing plan and strategies supported the organization’s growth objectives, focusing on increased engagement and revenue through targeted outreach. The final deliverables offer a practical/achievable, scalable and cost-effective solution that ensures the organization can maintain consistency across various media, positioning d’Esterre Centre for long-term success and sustainability.
Reach out to me at greg.gulyas@hotmail.com to discuss project scope, or alternatively if you are looking for some consultations on how to achieve your ideas, or if you wanna just chat, thats cool too!
